Angelo Sotira started the Online digital art platform Devantart When he was just a teenager, cultivating a training community for millions of artists in the 2000s. Twenty -five years later, Sotira wants to change digital art again, but with particular attention to the way it is the display.

Thursday, Sotira revealed her new business, LayerA specific screen to show digital art in the best possible quality.

“The way in which the canvas must perform and behave in your life is so different from other types of views,” Sotira said to Techcrunch. “He has to merge into beautiful jumps.”

The closest point of reference that the average consumer would have for a product like this is Samsung’s The Frame TV, which looks like a painting hanging on the wall when it is not on. But Loyer brings that type to an even more premium level – unlike the frame, Loyer is not a consumer product and is not trying to emulate paintings or static photographs.

“They are $ 22,000, so this uses you a lot on who he is,” Sotira said. “We have not spared expenses and we have not spared any bonds. We have not compromised in producing what is actually, in our opinion, the best way to show digital art on the wall.”

When Sotira talks about digital art, he is not talking about digital photography or video.

Layer is working with Hudreds of Artist like Casey RetaThose who create generative art – no, not the type of artificial generative artificial intelligence such as the one you would get from chatgpt, which is created with LLM who used the work of other artists without their consent. Instead, many of these artists are writing their software to create digital works of art that change over time based on what the code says.

But these works of art can request a lot of calculation power to perform. This is part of the reason why Loyer is so expensive: he needs technological ability to show these new types of works.

“You are looking at a story of over 35 years of extraordinary artists who develop the means of art based on the code and essentially, the pixels on the view are governed by the code that has been written that the executions live on that GPU, making it in full resolution,” said Sotira. “In reality he is checking every pixel, so he is not going through compression algorithms.”

Sotira is well aware that she is not the first entrepreneur to try to create a better way to show digital art – when it was in Deviantart, it has always been launched on a product like a level. But for this reason, Knows was missing from the product that had been launched to the past.

“One of the princes of driving is that you can connect it, turn it on and leave it alone, and it should know how to sequence the art for you,” he said.

In his experience, he likes to fool with these devices for a week Be, but then it becomes boring to continue updating the display, so he wanted his canvas to be more self -sufficient.

“It will be on your wall for five years, so he has to really play, really well in your life.”

Layer looks like a very expensive and niche product, but some venture capitalists and entrepreneurs are betting on it. While it was invisible, the startup collected $ 5.7 million in funding from Expara Ventures, Human Ventures and Slauson & Co., in addition to angels such as the Twitter co-founder Evan Williams and the co-founder of Behance Scott Belsky.

The company’s ambitions extend beyond the sale of hardware to view art. With a canvas at the level, the owners obtain the subscription access to a collection of limbs from the digital artists with which Layer collaborates. Therefore, Royalties are paid to those artists based on the amount of time in which their works are on display.

“We put the artists in the first place, and this is a kind of main mission and layer philosophy,” said Sotira.